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Permanent Life
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Live comfortably knowing that your loved ones will be financially secure in the unfortunate event of your passing.

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  4.8 Stars

Why Do Canadians Need Life Insurance?

Life Insurance acts as a safety net for your dependents in the event of your passing. This protects them from financial hardships and can allow them to continue to maintain the same quality of living they are used to. Life Insurance is an absolute necessity if your spouse, children, or other individuals you care about, depend on you financially.

Depending on the coverage you choose, your Life Insurance policy can help offset or completely cover the costs of your funeral, any debts that you may have, and even provide your beneficiary with a source of income.

In addition, if you need to access your funds, certain policies will allow you to withdraw your accumulated premium payments. However, the amount paid out in the event of your passing will decrease if you do not pay back the amount withdrawn.

What type of Life Insurance should I get?

There two main types of Life insurance policies: Permanent Life Insurance and Term Life Insurance.

Permanent policies guarantee a pay out to the beneficiary if the insured passes away at any point in time as long as the premiums were paid. On the other hand, term policies pay out benefits only if the insured passes away within the agreed upon length of their policy.

Can I name multiple beneficiaries?

A beneficiary is the person who receives the cash value of your death benefit. As a policy holder, you will be required to name this person when you purchase your Life Insurance policy. You are able to name multiple beneficiaries and divide the cash value of your policy among them equally or according to a set percentage. This is useful if you are planning to divide the money amongst your children for example. If a beneficiary passes before you do, you can elect a contingent beneficiary in their place. You may also choose a charity as a beneficiary.

How much Life Insurance coverage do I need and How much will it cost?

The amount of coverage you need depends on your desired benefits for your loved ones and your current financial situation. If you are the primary income provider and have mortgage debt, financial experts advise to get at least 10 times your annual salary in coverage. Luckily, increasing the amount of coverage usually does not greatly impact your premiums.

The price of Life Insurance is based on the level of coverage and benefits you desire, as well as the age and health situation of the insured person. Young and healthy Canadians pay as little as $30 in monthly premiums, but rates will increase with age and health issues. This is why experts suggest purchasing a Life Insurance policy while you are still young and healthy.

Our Reviews

Excellent
Craig Baker
Martin was patient and efficient in providing our travel medical insurance.thankyou!
Franca Zagarrio
Martin was an amazinging agent! He was very patient in explaining the different plans to myself and my husband. He followed up and answered all our questions.
kayiu
Sahar, the Lady who assisted me over the phone has helped me to purchase an emergency medical insurance for my wife’s traveling to the US for a few days attending the AGT on Sep 15 and Sep 16, 2026.
I have found Sehar to be a customer oriented professional who has great knowledge and patience to explain to me the importance of buying an emergency medical insurance.
I would like to thank her and I will recommend Sahar to all my friends who would like to know more about insurance. Thanks Sehar!
Jan Regnier
Great customer service. I called a few weeks ago, got a quote and received it by email. I called today, left a message, Ofir called right back. He was able to get even a better price so we completed the purchase. Very happy with Ofir's service, friendly and very helpful.
R J
Artmiz Namazi helped me many times in my travels. Always respond quick and make it easy for me. Thank you 😊
Steven Frey
Dornaz was very helpful and professional in her service. Thank you.
Maria Schmid
I received a great fast detailed service.
Thank you
Dia Aiello
Dornaz focuses on the client needs and requirements outlining the timetable for the policy and the coverages. Exceptional followup after we initiated contact. I would recommend Dornaz to anyone exploring the option of Travel Insurance. We actually did!

R & D
Rita Robson
Dornaz made my experience exceptional. I would buy again through her
Sandy Vine
Dornaz helped me and she was amazing! She explained the policy to me and told me what to do if I ever had a claim.
Reg Howard
I googled medical travel insurance Sehar called me back and was able to get what I wanted/ needed I highly recommend her, very knowledgeable. Thank you Sehar for doing such a great job
Jeanne Jeannie
Very patient answering my numerous questions.
dale FlyGuy
Dornaz is very polite and professional her assistance in obtaining travel insurance was extremely helpful. Dornaz is our go to travel insurance advisor.
Susan Carr
The agent was very pleasant and knowledgeable. Dornaz had my qoute ready quickly and was very easy to deal with.
CHERYL SMITH
Muhammad was very helpful
Isabell Phelps
The agent who provided me with the information I needed and walked me through the procedure for getting the travel insurance was Ofir. He was most helpful. Thanks.
Carol Shogilev
I was impressed with your representative. She was patient, informative and helpful. I was a novice at obtaining travel insurance and Sehar guided me through the whole process. Would recommend her to anyone asking me for a travel insurance recommendation.
miles clarke
Excellent service and Dornaz was extremely helpful for getting my son travel insurance to the US.
HB
I found Artmiz from Alliance Income Service, who assisted me and she is very helpful, friendly, knowledgeable. I have been purchasing several travel insurance from her. Never had I run into a problem and she actually helped me to connect with insurance while I was in outside the country. I highly recommend her. Thank you Artmiz for helping to find a lowest rate. It was a pleasure doing business with you.
Al MacNeil
After checking with 5 other travel/accident/ health insurance companies, I chose Alliance Income due to the extent of coverage as well as price which were best in class. In particular Karen Wright-Ebanks was excellent. She took the time to clearly explain all of the features and followed up. We will definitely be using this company and working with the same agent again.
Patti Brewin
Sehar provided a quick response to my request for a travel insurance quote and then proceeded to assist with booking and payment. Thank you Sehar!
Marge Rusnak
I can honestly see I was worried about getting travel insurance for myself and finding a reasonable price❣️😊 I didn’t have to ask her to look into other companies for pricing to compare. She just automatically did and I couldn’t be happier with going through this company. I would recommend it to friends and family.❣️😊
Don LeBlanc
I request quotes from the company re travel insurance and dealt with agent, Theresa Heuser, she was very informative and knowledgeable of the packages offered by Alliance Income Services. She made my inquiry very easy and straight forward to understand.
marilyn campbell
Your employee Dormaz was amazing. Very helpful explaining the coverage I purchased and the amount charged. She was very prompt in getting back to me.
Bets Roos
Outstanding service! Excellent, prompt, friendly and knowledgeable travel and medical insurance service given by Ofir throughout various interactions.

Thank you very much, Ofir, your assistance is highly appreciated!
Marilin MBrace
Dornaz was very professional, knowable and friendly.
Debbie Stevens
Polite, helpful and efficient with a sense of humor. Great person to help customers.
Z. H.
Karen was very helpful in this process.
Cathleen Seamone
It was a pleasure talking to Karen Wright in ordering to purchase my travel insurance.
She was very pleasant and knowledgeable.
Thank you! Catherine (Cathleen Seamone)
Charles Boole
Sehar Bajwa gave me fantastic service for Medical Travel Insurance.

She was knowledgeable about the products she had and which ones's suited me. Even though I changed the dates of travel for a single trip a few times she was patient with me and gave me exactly what I wanted.

If you ever want Travel Insurance ask for Sehar Bajwa.

A More Than Satsified Client
Marian Avery
Very easy process to book insurance by Ofir.
Steve Shin
Ofir provided exceptional service in helping me secure emergency travel medical insurance. I had some very technical questions regarding top-up coverage and stability periods, and Ofir answered all of them clearly, promptly, and professionally. He made a potentially stressful and confusing process completely seamless and ensured I had the exact, safe coverage I needed. Thank you, Ofir, for the outstanding support and peace of mind!
Christiane Delon
It is the second time that I deal with Karen Wright to insure my trips and I am very happy with her service. She is competent, efficient, profesional and very courteous. I'll will call her again for my next trip.
Sara Raizel
Process was quick and easy, Ofir was pleasant and knowledgeable and helped me out start to finish in just a few minutes. For a future trip I will probably get other extended coverage as well, as for this trip we bought only medical and indeed unfortunately needed it
Rhonda Handlechner
Dornaz was knowledgeable and easy to deal with. She gave me a rundown on the policy and made me feel at ease.
Mimi Alam
Excellent customer service, professional and courteous. Thank you Karen Wright.

Types of Life Insurance in Canada

The two main types of Life Insurance policies are Permanent Life Insurance and Term Life Insurance.

Permanent Life Insurance

Permanent Life Insurance, also known as “whole life insurance”, covers you for your whole life. These policies ensure a pay out to the beneficiary if the insured person passes away at any point as long as the premiums were paid. It can sometimes build value over time. With Permanent Life Insurance, your premium is typically guaranteed not to increase.

Term Life Insurance

Term Life Insurance can generally be purchased for up to 30 years. Term policies pay out benefits only if the insured person passes away within the agreed upon length of their policy. Term Life Insurance is generally the least expensive.

Participating Whole Life Insurance

Participating Whole Life Insurance opens the doors to an investment component, which allows the insured to earn dividends and increase their coverage. Premiums from participating policies are pooled together and invested by the insurer. This increases their cash value.

Universal Life Insurance

Universal Life Insurance policies tend to have variable premiums that increase along with the policy holder’s age. These policies share the same qualities as Participating Whole Life Insurance plans while providing more flexibility. However, the policy holder is responsible for their own investments which will influence the cash value of their policy.

How to Save Money on Life Insurance?

We want to help you save your money. The best way to save money on Life Insurance is to compare rates from multiple providers. This can be extremely time consuming. Luckily, Alliance Income Services Corp. does all the hard work for you! By simply requesting a quote online through our website, we check what rates you can get from every major Canadian insurer.

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What is your age?

Your age bracket has a significant impact on your premiums. The younger you are, the more we suggest purchasing a policy. Avoid higher rates by purchasing Life Insurance before your next birthday.

Are You Healthy?

If you are a healthy individual and can qualify for regular life insurance, apply for a fully underwritten policy to pay notably lower premiums.

Smoker status

Cigarette smokers can pay up to 100% more for the same level of coverage as a non-smoker. To gain a considerable reduction on your premium payments, consider quitting smoking. It will save you money and benefit your health.

Renewing Your Policy?

Over time, rates can change. Instead of renewing your current plan, compare new policies or consider converting your Term plan to a Permanent Life Insurance.

Get Permanent Life Quotes Now

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  4.8 Stars
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