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Permanent Life
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Live comfortably knowing that your loved ones will be financially secure in the unfortunate event of your passing.

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  4.8 Stars

Why Do Canadians Need Life Insurance?

Life Insurance acts as a safety net for your dependents in the event of your passing. This protects them from financial hardships and can allow them to continue to maintain the same quality of living they are used to. Life Insurance is an absolute necessity if your spouse, children, or other individuals you care about, depend on you financially.

Depending on the coverage you choose, your Life Insurance policy can help offset or completely cover the costs of your funeral, any debts that you may have, and even provide your beneficiary with a source of income.

In addition, if you need to access your funds, certain policies will allow you to withdraw your accumulated premium payments. However, the amount paid out in the event of your passing will decrease if you do not pay back the amount withdrawn.

What type of Life Insurance should I get?

There two main types of Life insurance policies: Permanent Life Insurance and Term Life Insurance.

Permanent policies guarantee a pay out to the beneficiary if the insured passes away at any point in time as long as the premiums were paid. On the other hand, term policies pay out benefits only if the insured passes away within the agreed upon length of their policy.

Can I name multiple beneficiaries?

A beneficiary is the person who receives the cash value of your death benefit. As a policy holder, you will be required to name this person when you purchase your Life Insurance policy. You are able to name multiple beneficiaries and divide the cash value of your policy among them equally or according to a set percentage. This is useful if you are planning to divide the money amongst your children for example. If a beneficiary passes before you do, you can elect a contingent beneficiary in their place. You may also choose a charity as a beneficiary.

How much Life Insurance coverage do I need and How much will it cost?

The amount of coverage you need depends on your desired benefits for your loved ones and your current financial situation. If you are the primary income provider and have mortgage debt, financial experts advise to get at least 10 times your annual salary in coverage. Luckily, increasing the amount of coverage usually does not greatly impact your premiums.

The price of Life Insurance is based on the level of coverage and benefits you desire, as well as the age and health situation of the insured person. Young and healthy Canadians pay as little as $30 in monthly premiums, but rates will increase with age and health issues. This is why experts suggest purchasing a Life Insurance policy while you are still young and healthy.

Our Reviews

Excellent
Mary Katherine Mathews
I received great service and felt that my request for insurance was professionally handled, with kindness and competence.
Celia Alam
Very knowledgeable . Thanks Dornaz
Marj Meger
We purchased emergency medical travel from Dornaz today.
We found that she was very knowledgeable, friendly and very helpful in providing the information we needed in order to make our decision. I strongly recommend talking to her about your emergency medical travel insurance needs. She will help you get reasonable rates and a policy to serve your needs.
It was such a great experience to purchase our emergency medical travel insurance through her!
Peter Rizk
Had a great experience with George Solomonov. Was very informative, knowledgeable with all questions and kept up with my busy schedule. Highly recommend George!!
Stewart Clow
Dornaz got me a less expensive plan and canceled the one I mistakenly purchased. She was very professional and completed things in a quick efficient manner. I’ll be back next year.
Barbara Whates
Very obliging and helpful. Will go back again when needed .
Lynda Russell
I have used Dornaz for several of my group trips, always helpful. Enjoy dealing with her
Thank you
Sam Crosby
Artmiz was quick, efficient and she made the process of booking travel insurance a BREEZE. I highly recommend Alliance for your travel insurance needs.
George El Khal
Thank you Dornaz, your help was effective and clear .
Ron Benvenuto
Agent was very helpful, polite and efficient.
Ann Cox
Dornaz was exceptional in helping me with getting both my travel and medical insurance. She was always available to answer all my questions and concerns and the whole process went smoothly. I would highly recommend Dornaz to anyone looking for travel insurance.
Frank Marchionda
Thank you Artmiz for pulling everything together so quickly for me.

Your professionalism and level of service is second to none.

I have purchased coverage a few times traveling across Canada, the US and Europe.

Thank you again Artmiz 😎
Bonnie Winchar
Very efficient and provided just the coverage we needed.
MinhLuong Nguyen
Ms. Dornaz Samiei is a great person, very professional to contact for your travel medical insurance in the future. I highly recommended her great services with a very good understanding and caring. Thank you Dornaz.
Minh L. Nguyen
Edmonton, Sept. 16, 2025
Ettie Van Dijk
Sehar Bajwa was very helpful in finding us travel insurance. I did shop around and compared policies. She answered all my questions and got me the best price.
Craig Stewart
Dornaz was excellent helping my mother get travel insurance for her upcoming weekend trip. Highly recommend her and Alliance Income Services Corp
Barb Kraler
I found Dornaz very helpful at brokering the best travel insurance from various vendors that will meet my personal needs
Manuel Araujo
Just dealt with Sehar Bajwa to obtain a travel insurance for myself and my spouse, she was very patient and answered all my questions that I had. My insurance was completed within minutes and confirmed, she got me the best price compared to other insurance companies that I contacted.
Thank you Sehar and all the best.
Dave Penney
Today I had the pleasure of dealing with one of your agents, Dornaz Samiei, to obtain travel insurance for an upcoming trip. Dornaz was knowledgeable, professional, courteous and cheerful in her interaction with me. It was a real pleasure being served by a representative with these desirable qualities. You are very fortunate to have her as an employee. Please convey my appreciation to Dornaz for a job well done!
David Penney
Ron Synchena
I was a pleasure working with Dornaz getting our travel insurance. She was so pleasant and helpful and took the time to shop for the best deal. We lost connection and she called back immediately which is getting to be a rare trait these days. Muchly appreciated and thanks.
Frontline Arctic Security
My experience with Alliance Services Corp. Everything was excellent, and the agent I interact with was really up to his game. He answered all my questions clearly and helped me out.
Ella
Dornaz and other Alliance agents have provided exceptional service. Thank you Alliance, (price was good too). Bozena E.
Catherine Onishi
Our agent Artmiz was very knowledgeable and answered all of our hypothetical travel scenarios with ease. The premium savings were significant because Allianz offers "top-up" products to those of us who have existing coverage, but need more.
Linda Taylor
Dornaz helped me with extended travel insurance, she found me an excellent rate! She was very kind and professional. In the future Dornaz will be my go to agent. Best Wishes Dornaz!
Kawtar Manyari
Dornaz is great agent!
ron raymer
Artmiz was very professional and quick to answer all my questions . She was very knowledgeable of her products. Thanx Artmiz
stephen ott
Dornaz was informative, efficient and thorough. She found the best rates with options
Wayne Kemp
Dornaz and Alliance has treated me well so far. Trip doesn't happen until the fall
Gary
Very informative and willing to find us the best quote to suit our needs.
Ingrid Cameron
Sehar bejas looked after my travel insurance in a pleasant, knowledgeable and professional manner
Marilyn Kelly
Sehar was very patient with me and explained different options for our travel requirements. We saved money buying travel insurance through your company. Thank you Sehar!
Denise Keep
Great advice.
Ellen Wilson
Dornaz was great at finding good medical coverage for myself and daughter.

thanks so much
Gregory van Duyse
Had a great experience working with George. He was able to save us money on our Group Insurance policy. Professionalism, great communication and great follow up. Thank you.
Doris Concepcion
I always get great service from R'ceino and Artmiz that's why I keep coming back to your company for our family's travel insurance. Thank you.
Kathryn Kates
Dornaz eas extremely helpful and a pleasure to deal with.
Etienne Pinto
I dealt with Dornaz regarding our medical insurance during our trip to Europe.
Found her to be knowledgeable, polite and patient .
Debbie Cain
I appreciate the patience with me and quick and great service. I feel much better now that this part of the process is over
anne chang
VERY KNOWLEDGEABLE, HELPFUL, AVAILABLE. GREAT TO WORK WITH!
Cindy Kent
Dornaz was the agent that reached out to me. She was helpful and explained the travel coverage to me. I decided to purchase the coverage. She was helpful and patient.
Betty McNaught
Dornaz answered promptly. She was knowledgeable and provided exceptional service.
Brenda Ciolfi
I've just purchased comprehensive travel insurance from Agent Sehar Bajwa. What a pleasure to work with her. Sehar's professionalism and patience were outstanding start to finish!! Communications, documentation and follow-up were very clear.

Types of Life Insurance in Canada

The two main types of Life Insurance policies are Permanent Life Insurance and Term Life Insurance.

Permanent Life Insurance

Permanent Life Insurance, also known as “whole life insurance”, covers you for your whole life. These policies ensure a pay out to the beneficiary if the insured person passes away at any point as long as the premiums were paid. It can sometimes build value over time. With Permanent Life Insurance, your premium is typically guaranteed not to increase.

Term Life Insurance

Term Life Insurance can generally be purchased for up to 30 years. Term policies pay out benefits only if the insured person passes away within the agreed upon length of their policy. Term Life Insurance is generally the least expensive.

Participating Whole Life Insurance

Participating Whole Life Insurance opens the doors to an investment component, which allows the insured to earn dividends and increase their coverage. Premiums from participating policies are pooled together and invested by the insurer. This increases their cash value.

Universal Life Insurance

Universal Life Insurance policies tend to have variable premiums that increase along with the policy holder’s age. These policies share the same qualities as Participating Whole Life Insurance plans while providing more flexibility. However, the policy holder is responsible for their own investments which will influence the cash value of their policy.

How to Save Money on Life Insurance?

We want to help you save your money. The best way to save money on Life Insurance is to compare rates from multiple providers. This can be extremely time consuming. Luckily, Alliance Income Services Corp. does all the hard work for you! By simply requesting a quote online through our website, we check what rates you can get from every major Canadian insurer.

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What is your age?

Your age bracket has a significant impact on your premiums. The younger you are, the more we suggest purchasing a policy. Avoid higher rates by purchasing Life Insurance before your next birthday.

Are You Healthy?

If you are a healthy individual and can qualify for regular life insurance, apply for a fully underwritten policy to pay notably lower premiums.

Smoker status

Cigarette smokers can pay up to 100% more for the same level of coverage as a non-smoker. To gain a considerable reduction on your premium payments, consider quitting smoking. It will save you money and benefit your health.

Renewing Your Policy?

Over time, rates can change. Instead of renewing your current plan, compare new policies or consider converting your Term plan to a Permanent Life Insurance.

Get Permanent Life Quotes Now

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  4.8 Stars
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